Description
The project's goals are to spread 20 "Did you know?" type facts of sociological information about human rights issue among wider society and to increas of prestige of the NGOs The target group are people aged between 15 - 45 and NGOs dealing with human rights. We use different communication platforms- most of them are for free - to share 20 piece of "Did you know" information trough cartoons, well known people's voice, facebook game. At first we built up partnership with civil organization to find "Did you know" information. We organize communication partners (radio stations, newspaper, companies), find well known people, create image and awareness campaign. We will involve some new, unusual communication interface with the aim to reach wider society. The goal of our campaign is to draw attention offering 1% of the tax. At the end of the project, we can show off a best practice for civil organization about how they find free, low budget and creative communication to spare their message.
Summary of project results
They wanted to show off a best practice for civil organization about how they find free, low budget and creative communication to spare their message. They wanted to present an awareness campaign which is based on NGO's cooperation with different issue.The long-term goal of our campaign was to draw attention offering 1% of the tax by a running event.They could build up a successful and widely published campaign with 35 different NGOs. The Did you know? campaign spoke about migration, rights of persons with disabilities, homelessness, gay rights, women's rights, domestic violence, ex-prisoners, etc.They found a simple, easy communication language: short message with cartoon. In April they could be published one human right issue 15 news paper and 12 rural radio every day. They got all the press release for free.
Summary of bilateral results