Description
Aim of the Larder Program of Szelence Association is supporting the food of the Sokoróalja micro region, contributing to the mitigation of the global environmental problems. Direct target group is the inhabitants of the micro region: Felpéc, Győrszemere, Kajárpéc, Sokorópátka and Tényő villages. Indirect target group is the inhabitants of the wider geographical context, especially the city of Győr and its surroundings. Activities include community development of the cooperating organizations, surveying producers’ and consumers’ customs (at least 150 families as consumers and at least 75 families as producers), creation of marketing possibilities for local products by the means of 3-4 local markets and the marketing of direct saling, the launch of a bag-network – pilot system based on social network – with a delivery point in Győr, supplying public catering with local products, and various means of related communication efforts.
Summary of project results
The project addressed general socio-environmental problems and challenges attributed to the unsustainable patterns of the globalized food production and distribution with a special focus on the decay of local food production capacities and diversity. In order to support a higher level of local food sovereignty and make local products more available and popular, based on a survey conducted in 4000 households of the 5 villages of the Sokoróalja microregion of Western Hungary with the aim of identifying potentials both on the supply and demand sides, marketing and awareness raising activities took place under and aided by the development of the local product brand “Sokoróalja Ladder Programme”. In the summer months of 2014 4 local product markets were organized in different villages with 35-40 producers and about 1000 visitors; installed 2 local product “shelves” in a shop and in a museum; provided writable shop boards for 68 registered producers of the area and set up 10 advertising pillars to aid their direct selling; started a local-product-based food club in the nearby Győr city. In addition, the association lobbied for the utilization of local products in the public food service resulting 3 local service providers to sign up to the initiative formally. Despite its limited size and possibilities, the project managed to develop an appropriate framework for local food marketing and distribution that can form the basis for future developments.
Summary of bilateral results