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Description
The Covid pandemic has resulted in the laundry sector downtime, which was a difficult challenge for a company operating a network of modern dry cleaners in eastern Poland. Therefore, we decided to look for other sources of income and invest in the development of tourist yacht rental services. In 2021 our company purchased some Antila 33 yachts, which became very popular during the tourist season.
The Norwegian funds will make it possible to expand our charter offer with 2 modern, environmentally friendly premium-class yachts for sailing on inland waters, which respond to the market needs we have identified. The recipients of our services are individual customers: sailors and tourists looking for state-of-the-art ecological yachts for sailing and recreation. MAXUS 34 yachts are the most modern and largest 10-passenger family yachts available on the Great Mazurian Lakes. They have sail propulsion, so 99% of their operation is eco-friendly and quiet - only during harbour manoeuvres an inboard engine is used. The most important competitive advantage of the new yachts is their being equipped with innovative navigation plotters from the Norwegian company SIMRAD. The plotters can be used to access information needed for safe and comfortable sailing, concerning: depth, speed, position, destination, danger of collision, weather, wind, places of interest nearby, as well as technical data of the yacht: battery voltage values, water level, etc.
The implementation of the project will definitely distinguish our company on the Mazurian market and increase its competitiveness. We intend to further develop with a view to increasing the fleet of charter yachts.
Summary of project results
The project aimed to address several key issues and challenges:
1. Expansion of Recreational Fleet : The primary challenge was to expand the current recreational fleet to meet the growing demand for sailing activities. The acquisition of two Maxus 34 yachts would help cater to the increasing number of sailing enthusiasts and tourists.
2. Enhancement of Services : There was a need to enhance the quality and variety of services offered to customers. By introducing modern and well-equipped yachts, the project aimed to provide a superior sailing experience.
3. Competitive Edge : The project sought to address the issue of maintaining a competitive edge in the market. With other companies also upgrading their fleets, it was essential to invest in new yachts to stay competitive and attract more clients.
4. Sustainability and Efficiency : Modern yachts like the Maxus 34 are designed with better fuel efficiency and lower environmental impact. The project aimed to address sustainability concerns by reducing the carbon footprint associated with sailing activities.
5. Economic Impact : The project aimed to boost the local economy by increasing tourism and creating job opportunities. The purchase of new yachts would likely lead to more bookings, thus generating higher revenue and supporting local businesses related to the tourism industry.
The project involved the acquisition of two Maxus 34 yachts to operate on the Masurian Lakes. The main activities and outputs included:
1. Purchase and Preparation : The project facilitated the purchase of two Maxus 34 yachts, ensuring they were fully equipped with modern navigational and safety equipment suitable for the conditions of the Masurian Lakes.
2. Fleet Expansion : By adding these yachts to the fleet, the project expanded the available sailing options, providing more choices for customers and enhancing the overall service offering.
3. Marketing and Promotion : The project included a marketing campaign to promote the new yachts, highlighting their advanced features and the unique experience of sailing on the scenic Masurian Lakes. This involved creating promotional materials, online advertisements, and participating in boating and tourism fairs.
4. Training and Staffing : The project provided training for staff and crew to ensure they were proficient in handling the new yachts and delivering exceptional customer service. This included sailing training, safety protocols, and customer service workshops.
5. Customer Experience Enhancement : The project focused on enhancing the customer experience by offering premium sailing packages, guided tours, and special events on the Masurian Lakes, utilizing the new yachts.
6. Sustainability Initiatives : Incorporating environmentally-friendly practices, the project aimed to minimize the ecological impact of the sailing activities. This included promoting eco-friendly boating practices among customers and maintaining the yachts to the highest environmental standards.
These activities collectively aimed to attract more tourists, boost local tourism, and provide an unforgettable sailing experience on the Masurian Lakes.
The project achieved significant results and had a positive impact on various stakeholders:
1. Enhanced Tourist Experience : The primary beneficiaries were tourists and sailing enthusiasts who gained access to modern, well-equipped Maxus 34 yachts. This provided a higher quality and more enjoyable sailing experience on the Masurian Lakes.
2. Increased Tourist Attraction : The region benefitted from an increase in tourism. The introduction of the new yachts made the Masurian Lakes a more attractive destination, drawing more visitors and boosting the local tourism industry.
3. Economic Growth : Local businesses, including hotels, restaurants, and shops, experienced increased patronage due to the rise in tourist numbers. This contributed to the overall economic growth of the region.
4. Job Creation : The project created new job opportunities in areas such as yacht maintenance, customer service, and tourism management, providing employment for local residents.
5. Environmental Benefits : By promoting eco-friendly boating practices and using modern yachts with better fuel efficiency, the project contributed to the sustainability of the Masurian Lakes, preserving the natural environment for future generations.
6. Competitive Advantage : The company operating the yachts gained a competitive advantage by offering a superior product and service, leading to increased market share and customer loyalty.
7. Community Development : The local community benefitted from improved infrastructure and increased investment in the region, enhancing the overall quality of life.
Overall, the project had a multifaceted impact, improving the sailing experience, boosting the local economy, creating jobs, and promoting sustainable tourism in the Masurian Lakes region.