More information
Description
We implement two awareness campaigns, one of them will take place in the online world and the other in the offline space (within several cities such as Brno, Prague, Olomouc, Ostrava, or Jihlava). These campaigns will aim at informing about new forms of gender-based violence primarily in the online space (such as stalking, cyberbullying, slutshaming, bodyshaming, revenge porn and others). Their primary target group will be young people (12-25), and the secondary target group will be the general public. As part of the offline campaign, we plan to implement four public events at which we will present the problem we are solving in the project, propose possible solutions and present our activities in this area. We will discuss with the public, especially topics related to gender-based violence and new media. At the same time, advocacy activities will take place during which young people will implement lobbying activities with the help of mentoring by an experienced organization. We will further support the offline campaign by implementing eight workshops at primary and secondary schools. We also plan to involve young people who belong to our target group of 12-25 years both in the preparation and in implementation of the online campaign. Within this campaign, the following outputs will be created: networking and education of representatives of the target group, professional consultations and support for active representatives of the target group, and specific awareness and activation content on social networks.
Summary of project results
The project aimed to raise awareness of new forms of GBV, particularly online, which heavily impact
young people. It emphasized the connection between online and offline worlds. The goal was to
enhance young people''s awareness and social skills to prevent GBV. The campaign encouraged them
to address these issues in their communities. Both the online and offline campaigns were extended
until April 2024.
The online campaign included 42 posts and stories and 2 social media events, 6 consultations for
students on GBV prevention, educational and networking events. During the offline part of the
campaign, 4 public events were conducted with young people, 11 workshops were conducted and
12 advocacy meetings on GBV prevention were conducted with the project partner. We achieved 9
media outputs, published blog articles and implemented a networking event for journalists.
Importantly, we empowered young people through public event workshops and awareness raising
campaigns, giving them the necessary skills to detect and advocate against GBV.
The project ran two campaigns against gender-based violence, reaching 136,671 people, exceeding
expectations. The online campaign raised awareness, and offline activities engaged the target group
directly. It strengthened skills in young people (12–25) and promoted their involvement in violence
prevention. Schools showed increased interest in cooperation. Six new jobs were created, and the
project successfully met its goals.