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Description
Violence against women is considered to be one of the main obstacles to gender equality and one of the most widespread forms of human rights violations. However, it is still not yet sufficiently perceived by Czech society as a human rights issue in its full breadth, roots and consequences as it is understood by international definitions, standards and documents. Violence against women is a problem not only for women but for society as a whole.
The persisting gender stereotypes are a major obstacle to efficiently preventing domestic and gender-based violence and achieving gender equality. The Action Plan for the Prevention of Domestic and Gender-based Violence 2019-2022 also draws attention to this fact. Awareness-raising campaigns are an important tool for prevention. Therefore we will run an information campaign to 1) raise awareness of forms of gender-based violence (including online violence) and 2) combat gender stereotypes by targeting a change in attitudes towards violence against women in the whole society, with a special focus on men as a key but still not enough addressed group.
We will fulfill the goal of the campaign by using various means of communication – videos, spots, documentary movies, podcasts, information graphics, photographs and posters, workshops and webinars. Outputs will be created in different language versions or subtitled in various languages so that migrant and minority target groups can also benefit from them. With the involvement of our partner – ČOSIV – we will increase the campaign´s potential among pupils and students, their parents, schools and pedagogical staff. Target groups also include journalists who form language used to inform about violence against women and thus further influence society´s attitudes. The implementation of the project will positively impact the prevention of secondary victimization and increase the motivation of victims to leave the violent relationship at an early stage.