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Description
Our project is an answer to the needs of two groups of non-governmental organizations in Poland, which are dealing with the lack of skills and tools to build their financial stability, independence, and community among their activities. The first group encompasses organizations acting directly in local communities, which build a good place for living for people who live there. The other group encompasses infrastructural organizations, operating both in several districts and in one commune or even a town. The activities of both these types of organizations are strongly interconnected as regional organizations play the role of support for those smaller local ones in communities. The need for such activities is confirmed in i.a. the study entitled “Conditions of non-governmental organizations" (Klon/Jawor). It indicates that organizations still encounter the problem of lack of predictability of financing and lack of funds for current activities. Similar results were shown in the study conducted among the Act Locally Centers. As many as 93% of them confirm that their main problem is lack of tools and skills with regard to building non-grant sources of financing and building communities around their activities. Thanks to the project, we will create and test a replicable model based on the communication platform focusing on local activities and a fundraising strategy which aims at supporting such infrastructural organizations. We will also educate inhabitants on a voluntary basis. The model will be created and tested on local organizations operating in the subregion of Radom in Masovian Province and the southern subregion in Silesian Province. Subsequently, it will be made available to a wider audience, predominantly to 70 Act Locally Centers. The project is conducted in partnership with the Żywiec Development Foundation. Thanks to this cooperation, the model will be tested in two regions in Poland, which should translate into its universality and broader application.
Summary of project results
The project was a response to the problems of local ngo''s from smaller towns: lack of financial stability, proven fundraising tools tailored to local ngo''s, low level of communication knowledge. The project created a fundraising model, which was developed, implemented and tested.
Participants and recipients of the project were: 57 local ngo''s, 87 ngo''s from ODL network, FFL member organizations in Poland. Recipients were: residents, local community from the project areas.
Key project activities included: preparation and development of a fundraising portal and strategy, training for local ngo''s in communication, philanthropic education through organized fundraising events, 1% campaign, communication through the platform and dissemination of the developed model through tutorials, newsletters, Orange Energy portal, social media and face-to-face meetings.
The project developed a universal fundraising strategy for regional ngo''s, created a social product "Orange Energy", a multiplied communication and fundraising platform, conducted 4 fundraising events, 54 ngo''s participated in communication training, created 7 video tutorials and 1 printed one, distributed to 87 ODLs.
A major achievement of the project is the development, implementation and testing of a fundraising model and dissemination to ngo''s. The model serves to solve local problems and is based on specific tools. Awareness of the community about the operation of local ngo''s has increased, representatives of 57 ngo''s have increased their knowledge of communication.
The significance of this project is enormous. The implementation of the model for ngo''s from smaller towns has not been carried out before in such a dimension. The organizations participating in the trainings indicated in 97% that their knowledge has definitely increased on communication. The knowledge and skills, as well as the model developed, has great potential for sustainability.