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Description
This project aims to empower artisans, particularly SME owners, by providing them with essential digital skills. Activities include blended training sessions, video development, and promotion efforts, with expected outcomes including improved ICT knowledge, enhanced marketing skills, and increased digital visibility and income for artisans, ultimately benefitting their businesses.
The project''s primary aim is to enhance the competitiveness of artisans, specifically SME owners, by equipping them with crucial knowledge and digital skills. This empowerment is centred around three key competencies: creating a digital presence to promote their goods effectively, mastering digital design for photos and videos, and improving their digital communication and public relations abilities. By imparting these skills, the project seeks to enable artisans to thrive as entrepreneurs, adapt to the digital era, and reach a wider audience, ultimately contributing to the growth and sustainability of their businesses in an increasingly digital marketplace.
To achieve these aims the project will undertake a series of key activities, including:
- Project Management
- Project Publicity
- Training Events
- Developing Project Results