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Description
The Motum Green Mobility project, undertaken by Hello MOTUM with support from the EEA and Norway Grants, is a pioneering initiative in the field of urban transportation and sustainability. The project revolves around the development of the Motum Green Mobility mobile app (MaaS), designed to alleviate traffic congestion and encourage citizens to opt for eco-friendly transportation alternatives. Users of the app are rewarded with points, convertible into discounts at partner stores, motivating them to make environmentally conscious choices. By promoting green mobility and aligning with the EU''s focus on environmental, social, and corporate governance (ESG), the project aims to foster a culture of sustainability while enhancing urban mobility solutions.
The project aims to enhance the competitiveness of hello MOTUM while reducing traffic congestion and promoting eco-friendly transportation choices. Through its mobile app, Motum incentivizes users to opt for green transport alternatives, contributing to environmental sustainability and aligning with EU ESG objectives. The project seeks to empower citizens to reduce their carbon footprint and improve urban transportation, fostering a more competitive and sustainable future.
Achieving this requires a series of key activities, including:
- Development of a innovative mobile app
- Project management
- Project promotion
- Organisation of a testing and validation event
Summary of project results
The project aimed to address several key issues and challenges in the field of sustainability and urban transportation. Firstly, it sought to reduce traffic congestion and promote eco-friendly transportation options by incentivizing users to choose green transport alternatives. This was achieved through a reward system where users earned points that could be converted into discounts at partner stores, thereby raising awareness about carbon footprints and encouraging sustainable behavior.
Additionally, the project aimed to develop a unique and innovative solution in the green mobility area, setting the groundwork for proposing sustainable alternatives for mobility and lifestyle. The use of gamification systems was intended to enhance user engagement and make the experience more enjoyable.
The project also faced challenges related to the technical development of the mobile application, including the need for robust application programming interfaces (APIs) and thorough testing and validation processes. Ensuring the application was fully functional and user-friendly required significant effort in programming, testing, and user feedback sessions.
Finally, the project aimed to mitigate risks such as potential faults in the application, exceeding development costs, and low user engagement by hiring experienced developers, conducting market research, and consistently gathering user feedback to refine the app''s features and functionality.
The project undertook several key activities to achieve its goals and deliver impactful outputs.
One of the primary activities was the development of the application programming interface (API) to match the services from Google. This involved the salary of the software developer and outsourcing some of the programming services to achieve a Technology Readiness Level (TRL) 8 product. Additionally, there were costs associated with equipment, including a laptop for coding and a phone for testing.
Another significant activity was the testing and validation of the mobile application. The strategy was adjusted to take a more direct approach by organizing specific events for user testing, such as focus groups. These events included a moderator with expertise in user testing, participants, location rent, consumables, and work materials. The total cost for each event was estimated at 2700 euros. The purpose of these events was to observe users'' natural interactions with the app and capture their behavior in a statistics report to improve the app''s functionality and user experience.
The project also focused on mitigating risks, such as potential faults in the application, exceeding development costs, and low user engagement. This was achieved by hiring experienced developers, conducting market research, and consistently gathering user feedback.
The outputs of the project included the development of a fully functional mobile application that incentivized users to choose eco-friendly transportation options. The app advanced from a minimum viable product (MVP) at TRL 5 to a more mature product at TRL 8. The innovative use of gamification systems within the app further enhanced user engagement
The project achieved significant results, benefiting various stakeholders involved in the green mobility ecosystem.
Firstly, the development of the Green Mobility mobile app (MaaS) successfully incentivized users to choose eco-friendly transportation options by rewarding them with points that could be converted into discounts at partner stores. This not only raised awareness about carbon footprints but also encouraged sustainable behavior among citizens.
The project also led to the creation of a fully functional mobile application, advancing from a minimum viable product (MVP) at Technology Readiness Level (TRL) 5 to a more mature product at TRL 8. This development was crucial in providing a seamless and user-friendly experience for the app''s users.
The innovative use of gamification systems within the app further enhanced user engagement, making the experience enjoyable and motivating users to participate actively. This unique approach set the groundwork for proposing sustainable alternatives for mobility and lifestyle.
The beneficiaries of this project included the general public, who gained access to a practical tool for reducing their carbon footprint and enjoying rewards for their eco-friendly choices. Additionally, partner stores benefited from increased customer engagement and loyalty through the discount system.
The project''s outcomes were also reflected in the estimated annual growth in turnover and net operational profit (EBIT), with significant increases projected by the end of 2025 compared to the baseline year 2021. This growth demonstrated the project''s potential to generate substantial economic benefits while promoting sustainability.