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Description
Project aims at increasing the competitiveness of the company in terms of turnover and net operational profit, by developing a digital facilitator Morph - an automated process for solving problems and increasing innovation. The software is considered to be an innovative one in the area of the crowdsourcing and innovation platforms which can serve the purpose of solving problems. It will offer a structured, immersive, creative process for generating ideas. Morph will be designed as an innovation management software which will enable the digital management of enterprise innovation, starting from the generation of ideas developed by internal and external sources through multiple stages of evaluation to the selection of top ideas destined for implementation.
The new project aims to build upon the outcomes and outputs of the previous project through value creation and mainly by ensuring scalability and product diversification through implementation of an AI mechanism that will ultimately contribute to growth without high increase in costs. The additional aspect is driven by the need for automating and enhancing the process of curating valuable creative content on Morph. It aligns with the need to overcome scalability challenges and set Morph apart through innovation. Adding the AI component is essential in order to exclude the current manual efforts required for curating the creative content in Morph.