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Description
The project comes as a response to the problem of the lack of recognition, visibility and citizens’ trust in NGOs(the level of Romanians’ trust in NGOs-30% being below the EU countries’ level-55-60%, according to Romania 2017-FDSC research). To create a positive image of the sector, the project will put the spotlight on NGOs impact and will focus on 3 dimensions: perception on NGOs, awareness of their impact and visibility of their activity.
The experience of "Today small NGOs, tomorrow sustainable NGOs"(ACF Program) showed the need not only for improvement, but for creating a clear image of small/local NGOs. According to the data collected before the start of the project only 25% of the organizations regularly communicated information about their results to the public;9.6% of them had an annual report available to the general public. The project target group(20,000 people)is divided into 4 categories: general public, young people, public authorities, business environment, and will be involved in the following activities:2 civil society festivals,1 contest of journalistic materials addressed to young people, debates with the public authorities,1 campaign to raise awareness of the business environment regarding the NGO impact,1 NGO annual report competition and the creation of an annual report design template.
The central message of the planned campaign is that NGOs produce changes that matter. It aims to improve the public image of the civil society organisations by promoting NGOs results with emphasis on the idea that they have a real impact and are essential in a democratic society. All activities will relate to the established message and will be promoted under the umbrella of an intense communication campaign of the entire project. The partnership in the project makes it possible to intervene in 2 regions: North-West and Center, leading to a more diverse TG. The expertise accumulated in the 30 years of the organization''s existence is another advantage.