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Description
The project aims to build capacity in the nonprofit sector and its financial sustainability through: 1. building expertise in ARC training and consultancy team in delivering digital campaigns and donor care processes for other nonprofits. ARC’s expertise will be built through coaching and mentoring from international experts in the field, through hands on experience in implementing campaigns for 4 different nonprofits, through training and site-visits to international nonprofits. 2. Implementing a practical learning program for 10 nonprofits that will be capable to implement digital campaigns and donor care systems. 3. Understanding the FR practice of the nonprofit sector through an annual research of a constant group of 100 nonprofits and understanding the expectations and behavior of individual donors through a nationally representative study. The focus on the two methods comes because they are defining the trends in future and effective fundraising; however, there is very little expertise and experience in Romania in using and developing either of the two methods. Digital fundraising is the method adapted to the new generations of donors and is accessible to all nonprofits as it allows for constant adjustments and the resources invested in the method are very flexible. Donor care is an organizational process that involves constant and personalized communication with your donors, which can significantly increase their loyalty and involvement in the cause. ARC is the only organization in Romania that offers, for more than 18 years, training and consultancy in fundraising for the nonprofit sector. All the instruments, the materials and the coaching/training methods developed during the project will be used in training and consultancy processes with other nonprofits.