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Description
This project objective is to develop a nautical tourism innovative product, sustainable, with huge foundation in environment protection and still a high-quality product addressed to everyone but specially the younger customers.
This project is already on a stage that was test on the market and it was proof that it has a potential to growth. To develop the project there will be need equipment, human resources and strong marketing.
The main action to realize are:
- Rebuild of website and platforms – with more capacity, more and better information and better user experience.
- Brand construction, Brand communication, product communication to reach new markets & potential clients
- Development & build of and touristic R&D boat, independent of fossil fuels, for Research in new routes, to host workshops and support the operations
- Management and continuous improvement of the nautical tourist product
The project plans to achieve in 2 years the construction of a touristic R&D boat, eco friendly and totally independent of fossil fuels; Awareness of touristic sustainability of around 200.000 persons; 6 new nautical touristic routes; Reach of 2M people with this innovative touristic product; 6 workshops of green good practices.
The main beneficents of this project will be:
The customers: customers will have the opportunity to benefit of a high quality innovative ecofriendly touristic product, with a price range and conditions totally bellow the current sector and most comparative competition
The environment: with the good practices awareness that will be provided to other operators, companies and clients. This new offer that will have almost none human foot print.
The local traditional economies: will benefit from the flow of guest that will be created with this new product.
The Tourism: Will benefit with a quality highly differentiative offer, Hight focus on sustainability of tourism