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Description
The project aims to develop and market four food products with health-promoting properties, intended for seniors. This will be a range of functional Healthy Senior coffees: anti-cancer coffee to increase immunity (Colostrum), coffee for diabetes (White Mulberry), coffee improving metabolism for use in ulcers/constipation (Flax Powder), and coffee for osteoporosis (Collagen). These products will be distinguished by a unique recipe of decaffeinated cereal coffee with added ingredients, the composition of which will make it possible to meet the health needs of specific consumer groups.
We implement the project with the Norwegian partner, RBE AS, that acts as a business mentor, plus will analyse the Scandinavian markets, and especially the Norwegian one, in terms of demand among target groups (elderly people with specific health problems) for new products.
In addition to the partner’s advice and mentoring, project costs will include development of product formulations by a research unit and preparation of the product for market launch.
Summary of project results
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Summary of bilateral results
Cooperation with the Norwegian partner brought two types of benefits – on the one hand, as a mentor, he supported the Beneficiary in building strategies and managing the company, and on the other – he provided her with valuable tips on running a business in Scandinavian countries and directing the offer to a specific group of recipients, i.e. people 60+ The partner''s tasks included preparation for the implementation of new products, including: - acting as a mentor - preparation of the Entrepreneur (President of the Board) by the Norwegian partner to implement new products for the elderly, with particular emphasis on the Scandinavian experience; - analysis of the Scandinavian market - in terms of potential and legal environment, food market, market segmentation in terms of selecting the right target group, detailed analysis of the Norwegian market in terms of the needs of the elderly, indication of the right directions of communication with the target group on the Norwegian market, regarding food products, adjusting the form and taste of products to the preferences of this age group, identification of packaging trends, requirements for adapting the functionality of packaging to the needs of this age group. The beneficiary plans to continue cooperation with the Norwegian partner in the promotion of new products on the Scandinavian markets.