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Description
The project aims to develop our society to become a more empathetic and kind society by educating children on human rights, social justice, inclusion of vulnerable groups and environmental issues through a daily television programme that will be presented by children aged 8-12 years. While there have been local campaigns to inspire and influence the young generation, there is still much more that needs to be done and television has been deemed to be the best medium to do it.
In Malta, there are currently no children’s programmes in Maltese and none that address such content. This is a serious lacuna which was highlighted by the Commissioner for Children (2017) who stated that quality children’s programmes suffer from market failure as local producers are not interested in producing them as they are not financially feasible.
The television programme developed through this project will address this need. This children’s television programme (60 programmes x 5 minutes each) will be tackling and promoting: human rights and equal treatment through combating discrimination; social justice and inclusion of vulnerable groups; and, environment and climate change. The programmes will help the young presenters and viewers to see the world from both a local and a global view and inspire them to get excited about creating a kinder, healthier and happier world.
This television programme will be offered, free-of-charge, to local television stations and uploaded on the internet to be enjoyed by local audiences anytime and anywhere.
Online surveys with Maltese-speaking 8-12 year-olds will be carried out before and after the kids watch the programmes to determine whether the children’s knowledge and awareness of the issues being covered has increased. Other beneficiaries of the project include the relatives and educators of the children who can use the programmes as a basis for discussion and further education.