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Description
The aim of the project is to take the engagement and preservation of the Centre’s permanent donors to a new level of development. The ultimate aim of the intervention is the diversification of funding and, above all, the increase in and predictability of non-targeted funding. The target group of the project are (potential) supporters, one-off donors and permanent donors of the Centre. The direct beneficiaries are vulnerable groups whose rights the Centre can protect better with these resources. The project will include the establishment of a unique permanent donor management system and conducting focus group interviews with the different target groups, as a result of which the messages that speak to them will be prepared. A permanent donor plan will be established and a campaign for increasing the number of permanent donors will be carried out. The project will contribute to the Centre’s strategic goal, which is to ensure that Estonia is an open society where human rights are important, protected and guaranteed.