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Description
The aim of the project is to motivate municipalities, institutions, companies and public to implement adaptation measures in buildings, public spaces and countryside and to help increase the resilience of the CZ landscape and cities. "Exempla trahunt", therefore nationwide contest for the best adaptation measures implemented is an effective tool for disseminating good practice and inspiration. The target groups are municipalities, public institutions, companies, active citizens and their local associations and professionals (engineers, greenery maintenance etc.).The main activity is the implementation of 2 annual cycles of a nationwide contest: public nominations, evaluation by a jury, online voting for the most sympathetic project, awards ceremony. All phases are supported by intensive media coverage–broadcast interviews, debates, social media awareness campaign, popular science articles and online conferences for professionals and the active public. The prestigious publication is the annual catalog of the contest with an attractive presentation of inspiring projects. A long-term strategic activity is building an internet database of inspiring adaptation projects.The broad awareness campaign promises to reach a cumulative 22 million people over 2 years, mostly through the media and social networks. Over 10,000 people will be actively involved in online voting. The annual catalogs of the contest, presenting about 20 of the best-rated projects, will reach at least 3,000 users. The online database will be supplemented by 100 new projects and will record at least 90,000 visits. Broadcast programs and series of popular science articles in national periodicals are planned. The series of 4 online conferences plans to catch more than 1,000 followers (200 direct participants).
Summary of project results
In Czechia, we''re feeling the effects of climate change every day—whether it''s prolonged drought, sudden downpours, rising temperatures, or intense heat waves. These weather extremes damage property and threaten our health, making it clear that we must take action. Since these changes will likely unfold over decades, we need to adapt now to ensure our cities and landscapes remain livable. The Adapterra Awards competition highlights how we can do just that, showcasing practical ways to prepare for and adapt to our changing climate.
Our long-term goal with the Adapterra Awards is to inspire municipalities, public institutions, companies, local associations, and the public to take action by implementing adaptation measures on buildings, in public spaces, and across the landscape. By doing so, we can strengthen the resilience of Czechia''s cities, towns, and countryside against the impacts of climate change. We''ve created a national competition to showcase the best adaptation projects, using this engaging format to capture media attention and spread inspiration and good practices widely.
The project’s main focus was running two annual cycles of the national competition. Alongside this, we''ve been building a long-term online database filled with inspiring adaptation solutions. Every phase of the competition—nominations, public voting, conferences, and the announcement of results—was backed by strong media promotion and public outreach. The positive response and the lasting relationships we''ve built with participants show that this competition plays a vital role in raising awareness about climate change adaptation in Czechia. While a radical shift in public mindset can’t happen overnight, the five-year tradition of the Adapterra Awards and our commitment to continue make it a valuable source of information for the future.
The best practices highlighted by the Adapterra Awards are actively used by planners, architects, industry professionals, municipalities, regions, and the Czech Ministry of Environment. Our communication with the public shows that these efforts resonate with them as well—posts featuring examples of good practices consistently rank as the most popular on social media. This confirms the public''s strong support for adaptation measures.