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Description
The aim of the project is to motivate municipalities, institutions, companies and public to implement adaptation measures in buildings, public spaces and countryside and to help increase the resilience of the CZ landscape and cities. "Exempla trahunt", therefore nationwide contest for the best adaptation measures implemented is an effective tool for disseminating good practice and inspiration. The target groups are municipalities, public institutions, companies, active citizens and their local associations and professionals (engineers, greenery maintenance etc.).The main activity is the implementation of 2 annual cycles of a nationwide contest: public nominations, evaluation by a jury, online voting for the most sympathetic project, awards ceremony. All phases are supported by intensive media coverage–broadcast interviews, debates, social media awareness campaign, popular science articles and online conferences for professionals and the active public. The prestigious publication is the annual catalog of the contest with an attractive presentation of inspiring projects. A long-term strategic activity is building an internet database of inspiring adaptation projects.The broad awareness campaign promises to reach a cumulative 22 million people over 2 years, mostly through the media and social networks. Over 10,000 people will be actively involved in online voting. The annual catalogs of the contest, presenting about 20 of the best-rated projects, will reach at least 3,000 users. The online database will be supplemented by 100 new projects and will record at least 90,000 visits. Broadcast programs and series of popular science articles in national periodicals are planned. The series of 4 online conferences plans to catch more than 1,000 followers (200 direct participants).