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Description
The Applicant, the Center for Heritage Interpretation, jointly with the Royal Norwegian Development Society and the Municipality of Kotel, envisage engagement of culture and cultural heritage as a resource for activating young people from the ethnic communities (Bulgarian, Roma, Karakachans and Turkish) for innovative entrepreneurship. A new format of cultural creativity and cultural entrepreneurship will be initiated, Economusee - a new business model borrowed from the Norwegian partner who has implemented 13 such formats in Norway. The format is based on the intangible cultural heritage and crafts of the 4 ethnic communities, allowing them to practice cultural traditions in an economically viable and sustainable way by training 16 of their representatives and 20 people from the expert staff of the beneficiary in entrepreneurship in the cultural industries and quality interpretation of heritage, according to criteria and standards adopted by the international community, in line with UNESCO, ICOMOS documents, EC FARO conventions, etc., and in applying techniques for attracting audiences, according to the project’s audience development plan. A new cultural activity "Vision and Sound" of the 4 ethnic communities, 20 people will be designed and realized as a pilot scenic, voluntary and amateur artistic outdoor performance, related to recreation of the cultural tradition/ritual of St. George, Gergyovden, celebrated by all ethnic communities. The activity will employ the techniques of live interpretation and will take place during the "Festival of Ethnicities, Colours and the Kotel Carpet", held in “Izvorite” locality near Kotel. The Norwegian partner will deliver methodology, training and guidance for the establishment of the Economuseum. It will participate in the “Vision and Sound” event with presentation of a Norwegian Economusee and samples from its members. A corner of the Economuseum will be set up in the town of Kotel.
Summary of project results
The project is aimed at enhancing local development, social inclusion and employment of young people in Kotel, participation of ethnic groups in cultural projects and improving their access to culture. The main goal is to use culture and cultural heritage as a resource for activating young people from ethnic communities (Bulgarians, Roma, Karakachans and Turks) for innovative entrepreneurship.
The main activities of the project include training of the beneficiary''s expert staff, creation of a common platform for the exchange of knowledge and skills and improvement of the urban environment, creation of an Economuseum, sharing of good practices in the field of culture between cultural operators, various social and ethnic groups and disadvantaged groups, as well as implementation of a cultural event "Vision and Sound", which is related to the St. George''s Day ritual of the 4 ethnic communities inhabiting the Kotel Municipality - Bulgarians, Roma, Karakachans and Turks.
The project launched a new manifestation of cultural creativity and cultural entrepreneurship – Economuseum – a new business format, borrowed from the Norwegian partner, which has implemented 13 Economuseums in Norway. The format is based on the intangible cultural heritage and crafts of the four ethnic communities, allowing them to practice cultural traditions in an economically viable and sustainable way, as 16 of their representatives and 20 people from the beneficiary''s expert staff will be trained in entrepreneurship in cultural industries and quality interpretation of heritage, according to criteria and standards adopted by the international community, in unison with documents of UNESCO, ICOMOS, the FARO conventions of the EC, etc., and in mastering techniques for attracting audiences, according to a plan developed under the project.
Summary of bilateral results
The Norwegian partner fully participated in the project activities with methodology and organization of training for the construction of the Economuseum, consulting on its construction, participation in the "Vision and Sound" event, as well as with a presentation of the Norwegian Economuseum and samples from its members.