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Description
ur organization works with a small team, often fully engaged with project activities. The latter fact considerably reduces our time for planning of strategic communication approaches. At the same time, we are well aware (particularly in the current epidemiological situation) that we need to use the communication channels of the organization in a planned and targeted manner. The proposed project aims at upgrading our capacity to achieve our mission and introduce new standards and tools to present more successfully our overall work to the public. The latter will help the organization be better recognized by the public and will increase the supporters of our initiatives. Against the backdrop of COVID-19, which has prevented us from working in direct contact with the stakeholders, powerful online communication and the good functioning of our online platforms are of major importance. They will help attract greater interest of the public in our work and disseminate more efficiently information about the impact of our initiatives, including among potential donors. One the one hand, our team will benefit in its future work from boosted capacity for keeping more efficiently in touch with the audience. On the other hand, by making use of the Internet as a proactive opportunity for directing the content we create, we will reach the general public and also target specific groups of followers.
Summary of project results
The main goal of the project was to increase the capacity of the Institute for Public Environment Development (IPED) to achieve its institutional mission and to introduce new standards and tools for improved introduction of its activities to the general public. Thus, it contributed to raising the recognition of the organization among the audience and a number of supporters who were involved with our initiatives.
The project activities enhanced IPED’s expertise in two main directions: in terms of the nonpartisan election monitoring initiatives and in terms of our communication with the general public. The developed publications, reviewing how political advertising is organized on Facebook, contributed to expanding the activities of the organization, related to the civic observation of the electoral process. They reached a wide range of users and strengthened the reputation of IPED as a leading research organization in the field. Our work put a focus in the public and media space on how social networks are being used as a channel for political communication in the country. The publications created as part of the project were quoted and used by various media outlets, expanding the number of their users.
The new communication strategy and the updated organizational website contributed to better communication with potential stakeholders and the general public.
As part of the project the new communication strategy of our organization is a good foundation for the effective dissemination of information about IPED’s future activities and initiatives. It can also be upgraded.
The new organizational website provides IPED with opportunities to better promote our mission, causes and initiatives.
The monitoring methodology for the paid political content on Facebook and the improved capacity of our team to conduct such analysis will serve as a basis for IPED’s work in this direction during future election campaigns. It will also allow us to increase our followers by creating new content.