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Description
Taking care of our supporters is an integral part of the work of WWF Bulgaria. We publish and disseminate every year a report about our activity. We use different formats of the annual report including with well-presented data with images, videos and real field cases. However, our supporters remain passive information recipients. This project aims at making them active and involved supporters of our work. For this purpose we will develop an innovative format for interactive presentation of our most important achievements in the last 10 years – a chatbot (a virtual assistant), embedded in the Facebook page of WWF Bulgaria. This is a software solution that provides automatized communication with users online by imitating a communication with a human being and it responds through text, photos, videos, links, buttons, etc. The project is targeted at the general public and young people aged 18-29. The digital world and social media impose a new way of communication between organizations and their supporters. The virtual assistant will present WWF’s activity in an entertaining and interactive way according to the personal preferences of users and will enable them to indicate the type of information they are interested in. This project will help WWF Bulgaria in its capacity as a civil society organization to increase trust in its supporters in the long run. They will be better informed about our role in environment protection.
Summary of project results
The project aimed at enhancing the capacity of WWF Bulgaria in pursuit of its mission through creation of an innovative platform for users’ interaction - virtual bot for Viber: https://vb.me/wwfbg. This bot combines different functions but with one aim: educational. Precisely, the bot gives information about the most important achievements of WWF in Bulgaria in the past 10 years and also gives information about the work and function of the organisation.
Virtual Panda-Guide has 3 main functions: chat, virtual map of the country, and quizzes. The chat is automated to answer the most frequently asked questions about WWF - with service 24/7.
A virtual map of Bulgaria was created (https://skillythebot.com/en/chatbot/PandaBot/map), where users can easily see all the locations of organisation''s activities. Additional videos, news links and interesting facts are included to every single pin location.
One of the most engaging functions of the bot are the quizzes where one can check knowledge in 6 categories, which are actually the main 6 work activities of WWF: https://skillythebot.com/en/chatbot/PandaBot/campaigns. These are: forests, rivers and water, climate and energy, protected areas, endangered species, and consumer behaviour. If one gives more than 60% correct answers, he/she receives special certificate that can be shared online.
As of the end of the project, the Virtual Panda-Guide has Viber community of 1327 people, which is growing. In order to maintain the interest and engagement of users, planned is to expand the topics on which the bot can answer, to make new quizzes and to update the virtual map when it is needed.
In addition, following is to integrate the bot on the WWF Bulgaria''s official site, thus providing site visitors an opportunity for quick communication and answers to their questions.