Creative campaigning: innovation in support of human rights

Project facts

Project promoter:
Fine Acts Foundation(BG)
Project Number:
In implementation
Initial project cost:

More information


Over the last years the state of human rights in Bulgaria has become worse. Hate speech is on the rise and a growing number of people feel personally threatened: the main targets are the Roma, LGBTI and refugees. At the same time civil society organizations are trusted less and less by the public. In general the sector lacks capacity for campaigning, efficiently communicating its problems and solutions as well as organizing and mobilizing the citizens. There is no understanding of innovation, the use of diverse tactics and creative approaches. The project aims at boosting support for human rights in Bulgaria by holding an efficient campaign to raise awareness about human rights with an emphasis on hate speech and by boosting the capacity of the civil sector for campaigning. The project will considerably contribute to achieving the specific goal of the selected thematic outcome, namely increase the number, scope and efficiency of the campaigns for human rights. The project will raise awareness, sensitivity and intolerance to hate speech by preparing and unfolding a large-scale awareness raising campaign, boost the capacity of organizations and activists to organize compelling campaigns by promoting the strategic use of creative approaches and innovative tactics through a platform, guide and a series of training sessions, support communication efforts of organizations and activists by setting up a bank of visual materials (posters, illustrations, etc.) on human rights with an emphasis on hate speech to be freely used in campaigns and events, attract new communities as active allies in the fight for protection of human rights. The end beneficiary of the project will be the public and the main target groups will be civil society organizations involved in protection and promotion of human rights. The project will also benefit the three disadvantaged groups of the public, i.e. the Roma, LGBTI and refugees.

Information on the projects funded by the EEA and Norway Grants is provided by the Programme and Fund Operators in the Beneficiary States, who are responsible for the completeness and accuracy of this information.