The project aims to raise awareness of businesses, to train a significant number of talented women to expand their management skills to improve their access to positions of greater responsibility in their companies, and create an environment to favor breaking the glass ceiling of women, all driven from within their own businesses organizations, thus contributing to the overall goal of achieving a greater number of women managers in the management committees and boards of companies in Spain.The "Project Promoter" is the CEOE, the Spanish Confederation of Business Organizations. To develop the project from CEOE, its partners and the involved Business School will seek the participation of listed companies, large, medium and small businesses from multi-sector level throughout the country. The long term general objective of the project is to achieve a greater number of women executives in Spanish companies’ steering committees and management boards. The project is also intended to drive cultural change.
Summary of project results
The “PROMOCIONA” project intends to i m p r o v e the participation and representation of women i n the senior management in Spain, through makingvisible w o m e n ' s t a l e n t and excellence academic training in a reputed business school, individual mentoring, executive coaching and strengthening professional networking. Hence, companies would detect candidate’s potential in their organisations and commit to promoting them within the company. The objective was to improve access of women to management positions and Boards of Directors of their companies and to make them aware of the existence of this talent. In addition, another objective was to raise awareness among companies about the importance of achieving a balanced presence of men and women in top positions. The main activity undertaken has been a 5-month classroom academic program, completed with online training and network activities oriented to get full potential out of participants. Additionally, throughout the training, the participants have benefited from an individual development scheme of executive coaching, mentoring sessions and meetings with senior management directives. The project has been valued as excellent by the women and companies participants. So far, up to 26% of women have been promoted to higher responsibility roles. The project has been accompanied by a communication and awareness raising campaign, with a wide media impact. Different articles and posts, as well as interviews with “PROMOCIONA” women, have been published on general media as well as on the project’s website and the promotor’s one. Besides, mentors and networking events, participant’s breakfasts and 6 bilateral meetings with the Norwegian Embassy in Spain have been organised so as to share results and best practices.
Summary of bilateral results