Description
The long-term objective of the project is to increase public support and awareness of gender equality by empowering the visibility and number of opinions in this area. The main goal of the project is to increase gender-balanced perspectives in public discussions, including the media, in Estonia. This perspective will include, but is not limited to, gender-based impact analysis, views of gender and sexual minorities, personal narratives of previously stigmatised groups. Planned actions are to create and run a blog and social media accounts which cover gender equality topics in a balanced way. This blog will use accessible language and humour as appropriate. There will also be training for gender equality activists and advocacy organizations involved in public communication and media work. These practical hands-on trainings will focus on concrete actions to increase the visibility of a gender-balanced view. In additon, the project will create shared communication guidelines, standards and talking points to allow organizations to become proactive agenda-setters with a shared rhetoric of gender equality and inclusiveness.
Summary of project results
The Project was needed to raise awareness of gender issues in Estonian society. The Project helped to raise capacity of Project promoter and Project partners to fulfill the necessity. The idea was to raise gender issues to the highlight of nationwide media and to keep it that way. The Project fulfilled the goal very well. They created a blog, Facebook and Twitter page to share their own articles and share articles about gender issues. The Project promoter established contacts with media companies and thus were in the highlight as people behing the movement and also were able to circulate articles to nationwide media. Two trainings and seminar about created guidline (how to reach media with gender issues) were arranged (29 participants from Project promoter and partner organisations), 52 712 blog readers reached, 7000-9000 readers per month, Contacts were made with more than 10 nationwide journals or daily newspapers, 61 articles from the blog were published by media.
Summary of bilateral results