Description
The international theatre festival Amalgam celebrates multiculturalism through an abundant program containing research, a complex communication and awareness raising campaign, a 5 day festival and workshops and seminars for professionals. The project results in the development and market placement of a new cultural product – a theatre festival focused on the culture of ethnic minorities, increased awareness among youths and the general public regarding the cultural identity of ethnic communities in Romania, the consolidation of intercultural dialogue among professionals involved in theatre and culture and the development of a website that providing ample educational resources about the culture of ethnic minorities' communities. The festival includes 20 theatre plays relevant for ethnic minority communities, 100 artists participate at events focused on strengthening intercultural dialogue and 5 ethnic communities will be represented in the project: Hungarian, Roma, Turkish, German, Armenian, Moldavian. The awareness campaign includes participation of 2000 students.
Summary of project results
Addressing the need to promote diversity and intercultural dialogue, the project promoter aimed to create a new cultural product, unique for Bucharest, that would showcase the culture of ethnic minorities – Caleido Festival. The promotion campaign is declared to be reached more than 500.000 persons, through the website
www.caleido.ro and Facebook account with approximate 100.000 views. According to the reports, the festival heightened the levels of information and awareness regarding the culture of ethnic minorities by providing access to culture for an audience of 2500 spectators and for 2000 high-school students and undergraduates, as spectators of stand-up comedy events. Main benefits generated by the project were increased level of information regarding multiculturalism and the influence of ethnic minorities in shaping Bucharest’s culture, thus potential decrease in stereotyping and racism due to the newly attained knowledge for 2500 participants to the festival, 500.000 mass audience, 2000 high-school students and undergraduates; increased work skills (event organization) for 30 volunteers.; increased access to cultural acts for 2500 participants to the festival, 2000 youths, 30 volunteers; increased visibility and access to new audiences (especially for the theatre acts which are played in other parts of Romania) + networking and facilitation of future collaborations for 159 actors and directors.
Summary of bilateral results