Description
The growing demand on fish and seafood products, and related to this intensive catches lead to overfishing of stocks and unchangeable changes in the ecosystems, including biodiversity losses. The main objective of the project is to raise public awareness among Polish consumers of the impact of everyday consumer decisions on biodiversity of the seas and oceans in order to prevent the loss of biodiversity of the seas and oceans as a result of unsustainable fisheries management. The project aims to increase public awareness about the effects of daily consumer decisions on biodiversity of the seas and oceans through a media campaign and to provide the knowledge necessary in the area of sustainable fisheries. The project will carry out an educational campaign targeted at consumers, which will aim to draw to the attention of the greatest number of consumers that their decisions in shops have an impact on the health of ecosystems and biodiversity. The project is comprehensive and innovative, reaches out to all interest groups and has the potential to change the situation in the market and contribute to the conservation of biodiversity of the seas and oceans.
Summary of project results
All activities planned within the project have been implemented, the final report has been approved. Results of implementation of the entire project: Increasing environmental awareness and public awareness of biodiversity (Number of people who have participated in educational activities and promoting the conservation of biodiversity: 15 957 968); development of social attitudes and ecological behavior and increase public involvement in the protection of biodiversity and ecosystems. Within the project the following activities were implemented: organization of the konferences, the educational workshops and three promotional campaigns; publication of the educational materials, the brochure, the folder and the leaflet promoting the project, the educational movies and the website. All indicator targets have been met; they have even achieved higher results than expected in the plan of the project. Biodiversity conservation measures were implemented by one non-governmental organization.
Summary of bilateral results