Description
The project is needed because every twenty minutes one species (of animal or a plant) disappears from the Earth. At the same time, the level of knowledge and awareness of the decline of biodiversity is very low in Polish society. The aim of the project is to raise awareness of the necessity of nature conservation, especially the protection of biodiversity in urban areas. To broaden the scope of our campaign, we have appointed local educators, who will spread the ideas in their local communities throughout the country. The project is expected to increase the knowledge and awareness of nature conservation and biodiversity in Poland. It will also activate local communities to act for birds and nature conservation within the frames of our campaign. The aims of the project will be achieved through various cultural, media and social activities to engage society and raise awareness: an exhibition, workshop, education, computer games, promotional material and many others. The benefit of the project relate to birds, people, urban biodiversity, and local communities engaged in nature protection.
Summary of project results
All activities planned within the project have been implemented, the final report has been approved. Indicator targets have even achieved higher results than expected in the plan of the project. Results of implementation of the entire project: Increasing environmental awareness and public awareness of biodiversity and the impact of climate change on ecosystems (Number of people who have participated in educational activities and promoting the conservation of biodiversity: 11 081 973); development of social attitudes and ecological behavior and increase public involvement in the protection of biodiversity and ecosystems. Within the project the following activities were implemented: workshops, trainings, conferences, promotional publications, computer games, TV spots, radio programs, Internet campaigns, citylights, articles sponsored in the press, competitions, website.
Summary of bilateral results