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Description
The project was designed to improve and boost communication between The Portuguese Cancer League – Northern Regional Branch (LPCC-NRN: Liga Portuguesa Contra o Cancro – Núcleo Regional do Norte) and its public to increase public knowledge about the institution and effectively disseminate the existence of free support services for cancer patients. This project will empower the employees and volunteers of LPCC-NRN and its delegations and will provide the necessary means and resources to put into practice their communication and marketing strategy, guided by a logic of proximity, equality, commitment, and transparency. The activities to be developed include the organisation of two training courses in Digital Marketing and Social Networks; consulting and mentoring actions in communication and marketing; the elaboration of a Manual of Good Practices in Social Networks; the creation of an institutional video; the development of a periodic Information Bulletin; and the execution of digital awareness and fundraising campaigns.