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Description
Alpha Charta d.o.o. is an innovative company founded in 2021 in Zagreb. It produces 100% biodegradable paper straws from sustainably managed wood/paper. The company currently has a total installed capacity to produce 100 million straight paper straws annually. The short-term strategy of the company, primarily focused on the sustainable development and increase of production capacities through innovative production technologies of the current production plant has the objective to become an efficient, sustainable and green manufacturer with lower production costs, high energy efficiency and low greenhouse gas emissions.
This is an investment project that aims to contribute to increased competitiveness, value creation and sustainable growth of the Croatian manufacturing industry through green industry innovation. Investment is in the innovative production line for the production of bendable paper straws. Market research has been carried out and showed that new innovative and green production technologies for production of bendable paper straws just became available on the market that far surpass the old generation, particularly in level of automation and resource efficiency. The applicant is in a favourable situation to exploit newly developed technologies that just became available on the market that are new for the company, considering its rising market position, good connection with target markets, connections with key suppliers, producers and distributors, and the internal know-how to produce a high-quality sustainable product.
Summary of project results
The purpose and the main specific objective of this project was to increase the competitiveness of the company Alpha Charta through the implementation of innovative green technologies for the production of a green product - 100% biodegradable paper straws, which is the main product of the company. The project aims to increase the company''s production capacities through the implementation of a fully automatic, innovative and environmentally friendly production line for the production of 100% biodegradable bendable (U-shaped) paper straws and, therefore, establish a greener production process that will result in increased competitiveness, growth in turnover, net operational profit and jobs created at the company.
Project Promoter acquired fully automated production line to produce bendable paper straws. Prior to that, the adaptation of the factory was made to enable the installation of the production line after the production line was commissioned. With this project, the Promoter will now be more competitive on the market since their bendable biodegradable straws will be of high quality, and they will increase their production capacity. Additionally, the workers gained new skills since they are now trained to operate state of the art machinery.
Project Output Indicator from the Contract has been reached:
1 Innovative green technologies/processes/solutions applied (new to the enterprise) - 1 Innovative green production technology for bendable paper straws
Expected outcomes - Increased competitiveness of the company are expected to be reached in 2028 and 2025 respectively:
- Estimated annual growth in turnover: 3.566% in 2028, in comparison to 2021
- Estimated annual growth in profit: 62.395% in 2028, in comparison to 2021
- Jobs created: 8 by 2025, in comparison to 2021
Expected outcomes can be reached and checked in 2025 and in 2028.
Green indicators:
- Tonnes of CO2 saved: -26 by 2025 in comparison to 2021
- MWh energy consumption savings: -86 by 2025 in comparison to 2021
are expected to be reached in 2025.