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Description
The problem addressed by the project starts from the fact that the results and impact of the activity of NGOs in Bacau county hardly reach the general public due to the lack of effective means of communication with the public, the low visibility of their actions and the lack of communication skills among human resources. This leads to a low public image and visibility, as well as to a poorly consolidated relationship with the local business environment, not reflected in financial and material support from them.
The project proposes activities to increase the visibility of the impact of NGOs, such as the creation of a mural painting representative of the non-governmental sector in Bacau in consultation with NGOs, a storytelling campaign on the impact of the non-governmental sector in the local community and the development of a platform to showcase Bacau organisations.
The activities target at least 50,000 citizens in Bacau county, 15 non-governmental organisations and at least 5 private companies. The targeted organisations are active in the social, educational, health and youth fields. They serve vulnerable communities in the county, their beneficiaries being children, young people and low-income families, those with difficult access to state education, health and social services, the lack of which the organisations try to fill. Organisations will benefit from a branding programme, meetings with people from the private sector, communications training and visibility through online and offline actions. The project is a continuation of the TACT - Active Youth for Community initiative, implemented between April 2021 and February 2023, financed through ACF Fund, and brings together the expertise of two organisations that have developed numerous programmes and materials to promote the NGO environment in Bacau County over the last 9 years, such as studies, guides, trainings or community events dedicated to organisations.