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Description
Local media face an increasing challenge of effectively reaching readers. Our observations show that as a result of the dynamic development of large retail chains, the number of small shops in which local newspapers are distributed is decreasing. Local magazines are threatened with complete liquidation, which will bring negative effects, because they play an important role, among others in building democratic values and in controlling local government authorities. The only way to maintain the extremely important role of local media in local communities is the development and digital transformation of local information Internet portals. They need support in every dimension: substantive, technological, economic and assistance in the development of competences. We will create an application that will be made available to all project participants, i.e. representatives of at least 20 local information portals. The application is to facilitate and encourage residents to use portals on a daily basis. At the same time, it is to be a tool for building a community around a given portal. The implementation of the application will support two-way communication, i.e. from the user to the editorial office, and will encourage them to visit the local portal more often, which will translate into increasing its role in the public debate. Thanks to the technological tools, we will collect and organize data that will help us better reach our readers and meet their expectations. We will also build communities of users around 25 local portals around the values guiding the editorial offices. In each editorial office, a person responsible for creating and taking care of the portal''s community will be selected, and we will train them for this. We will also create a "Common Content Magazine", i.e. a space for sharing content between participating portals, which will enable contact between readers of different sources.