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Description
JATI operates a trout farm engaged in fish breeding, catering services, and recreational activities as a fishing ground. The Rózin farm is surrounded by an extensive protected forest, and features ponds with a total area of 74 acres. Under the project, we are expanding our operations to include accommodation and other tourist activities on our fish farm. A minimum of 32 beds will be made available in houseboats and modular cabins with access to ponds and causeways infrastructure, as well as 32 educational stands, some of them using multimedia technologies. These stands will be indicating the valuable natural resources in the surroundings of our farm, i.e. in the ecosystem of Rózin ponds. The aim is to raise the level of visitors’ knowledge of natural resources, human impact on these resources and ways to protect them. As a result of the project, a unique tourist and educational service will be created, combining elements of recreational offer (actively spending time by the water) and nature education.
The project includes: adjustment of the main building on the farm – construction works preparing space for the installation of educational stands and audio-visual space, the purchase and location of stands constituting an educational path around the building and in the farm space, the purchase of modular cabins and boathouses with equipment, and the launch of a guest service system in the form of a mobile application, which joins all services available the farm space. The application will provide full support of the stay, access to individual stands and a package of information about the area, including the ponds as a water body and ecosystem. To that end, we will purchase licences, have the application structure adapted to our needs, and the content of the application developed.
Summary of project results
The project aimed to address several strategic challenges that hindered the applicant''s ability to fully utilize the potential of the "Rózin Fish Farm" area and its local ecosystem. The main challenges included the lack of innovative solutions in the existing tourism offerings and the absence of comprehensive integration between recreational activities and informal education. In the local and regional context, there was no comparable facility offering a combination of recreational and educational experiences tied to the unique natural environment of inland waters, such as the Rózin ponds.
The project also aimed to meet the growing demand among tourists for personalized, high-quality experiences combining leisure with educational and ecological aspects. This need aligns with global trends in sustainable tourism and the increasing interest in eco-friendly solutions. Furthermore, the company sought to overcome challenges related to limited scalability of its existing services, ensuring a long-term competitive edge by introducing innovative and attractive offerings. The applicant aimed to address the high operational costs of traditional solutions by utilizing modular structures and renewable energy sources to increase efficiency.
A significant obstacle was the need to engage the local community and address potential concerns about environmental impact. The project had to incorporate eco-friendly practices and demonstrate positive contributions to raising awareness about the preservation of natural resources. Moreover, it was necessary to build infrastructure capable of catering to tourists with special needs while enhancing accessibility and comfort.
In summary, the project addressed a broad spectrum of challenges: enhancing competitiveness, introducing innovative and sustainable solutions, responding to market trends, and providing unique value to local and regional tourism offerings. These objectives were directly linked to the applicant''s strategic vision of growth and long-term development.
The project implemented a series of interconnected activities to achieve its objectives. It was carried out in three key areas, each aimed at developing an innovative tourism and educational offering based on the natural potential of the Rózin Fish Farm area.
Firstly, construction works were undertaken to adapt the main building for the installation of interactive educational and audiovisual spaces. This included replacing floors, ceilings, and walls, renovating windows and doors, and modernizing water, sewage, and heating installations. These works prepared the building for its future role as an educational hub featuring state-of-the-art multimedia stations.
Secondly, the project included setting up modular and floating houses to provide accommodation for tourists. A total of 28 accommodation spots were created using modern, sustainable technologies, including renewable energy installations. This infrastructure allowed for the integration of the tourism offering with the natural landscape, enhancing the site''s appeal.
Thirdly, interactive multimedia stations and educational tools were purchased and installed. These included a touch-screen table, an interactive floor and wall, multimedia totems, and a projection set. The aim was to create an engaging educational experience focused on the ecosystem of the Rózin ponds. In addition, an educational trail was established, featuring informational boards and maps that blended seamlessly into the natural surroundings.
Finally, a dedicated mobile application was developed to integrate the project''s offerings, allowing users to book services, access educational content, and interact with other visitors. The app''s intuitive interface improved the overall visitor experience, providing accessibility and convenience.
Through these activities, the project not only expanded the applicant''s service portfolio but also enhanced its capacity to operate sustainably and meet the diverse needs of modern tourists.
The project achieved significant results, delivering value to both the applicant and a wide range of stakeholders. Key outcomes included the successful introduction of a comprehensive tourism and educational offering that combined leisure, learning, and environmental awareness. The project''s innovative infrastructure significantly boosted the applicant''s competitiveness and capacity for long-term sustainable growth.
One of the main results was the creation of 28 new accommodation spots and several interactive educational stations, which together formed an integrated service offering. This new infrastructure enabled the applicant to enter new market segments, including eco-tourism and educational tourism, thus diversifying its customer base and revenue streams.
The project also contributed to the development of local tourism by attracting new visitors to the region, including families, schools, and individual tourists interested in ecological and recreational experiences. It provided unique educational opportunities, increasing awareness of the ecological importance of the Rózin ponds and the need for sustainable natural resource management.
For the local community, the project created seven full-time equivalent jobs, contributing to regional economic development. Furthermore, it fostered local pride and engagement by highlighting the area''s unique natural and cultural heritage.
Environmental benefits included the use of renewable energy and the promotion of eco-friendly practices, which aligned with broader efforts to combat climate change and promote sustainable development. The integration of these practices into the project''s design also served as a model for similar initiatives in the region.
In summary, the project delivered lasting benefits to multiple stakeholders, from the applicant to local residents, tourists, and the environment. It demonstrated how innovative and sustainable tourism solutions can create value across economic, social, and ecological dimensions.