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Description
In the recent years, Bansko Municipality has made a lot of efforts to turn the town into a year-round tourist destination. The current project is aimed at supporting the diversification of the tourism product by providing a mobile stage suitable for festivals and events. Considering that, especially in summer, a large part of Bansko''s visitors prefer walking during the day and in the evening, it is necessary to present the local folklore and traditions, using the possibilities of the community centers and the features of the authentic old town. Through the implementation of the project, opportunities to create direct employment will be provided by hiring unemployed people and training them to increase their competitiveness in the labor market, as well as their adaptation in a working environment. The contribution of the project proposal to the creation of indirect employment by attracting a greater tourist flow and to improving the business environment and increasing the competitiveness of the local economy is considerable. The project proposal envisages the provision of methodical support to disadvantaged unemployed persons by mentors and trainers. The results of the implementation of the project proposal will be promoted according to the developed communication strategy.