More information
Description
According to the analysis of social services funding by the Ministry of Labour and Social Affairs (2019), non-profit organisations in social services do not have stable funding. The community plans for social work in the territory of the administrative district of Vrchlabí 2021-2025, but also Jilemnice 2018-2026 state that there is very low public awareness of services and therefore people have prejudices, use services late, do not want to support them. It is not possible to care for clients from the other county at county borders.
The aim of the project is to increase the capacity and sustainability of Diakonia Vrchlabí and Jilemnice ORP by setting up a clear communication strategy and linking with local supporters. We will train 6 leaders and 6 employees of Diakonia in public information, fundraising and volunteering. We will set up a Communication strategy and a Plan of work with supporters. We will create our support network by implementing 4 communication campaigns for each of social services and linking with 10 local companies and 10 volunteers. Our campaigns will actively reach a minimum of 60 people from Vrchlabí and Jilemnice and will result in 80 people in the newsletter for supporters.
People will understand us - the survey will show that the public understands the activities of social services. New clients will not perceive the existence of information barriers to using the services. The financial stability of the organisation will be increased by introducing another source of funding. Financial support from donors at the end of the project will be at least 3%, optimally 5% of the organization''s budget, thanks to this we will be able to provide support to people living on the border of the second region or partially pre-fund the shortfall of the subsidy.