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Description
Wikimedia Czech Republic takes care of the development of Wikipedia and other Wikimedia projects in Czechia. We support the community of volunteer editors and we try to make it as diverse as possible. We teach students and seniors to write Wikipedia with focus on under-covered topics of human rights of minorities (Roma, seniors, LGBTQ+ people), climate, feminism, etc. Our team is growing dynamically, and communicating, tracking our work and reporting on it is becoming increasingly difficult. Better digital tools and competencies will help us increase the capacity and impact of our work and measure and share it with the volunteer community and the public better.
Summary of project results
Develop and use a unique digital tool to help us better plan, measure and evaluate our activities and keep the volunteer community and the public informed about the impact of our work.
Better communication and fundraising through Hootsuite, expanding the volunteer community, and raising additional funds for our education and activation activities.
Purchase and implementation of Hootsuite premium.
Internal needs analysis for the measurement tool.
Analysis by an external expert for the development of the tool.
Development, implementation of the tool, training of staff to use it.
Using the measurement tool, using Hootsuite for better communication on social media.
A positive impact of the development of the measurement tool (Wikimedia''s event management and evaluation software system) is the unification of the way they measure their activities, replacing manual counting with an automated system on a continuous and real-time basis. As a result, this eliminates the risk of human error and, most importantly, saves time for team members. It increases the transparency of the organisation and makes it easier to communicate the results of their work towards the community, volunteers, the public. It facilitates the analysis and planning of activities in relation to the evaluation of their outputs and impact. The positive impact of using Hootsuite is better coordination of individual team members in the field of PR, more frequent and effective promotion of activities, which in the long term improve the public image of Wikimedia CZ, improve fundraising potential expecially on social media.