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Description
The aim of the project is to rebuild and strengthen FEE Latvia capacity of communication with society, ensuring the full use of the potential to promote public participation.
The project is based on tasks and challenges of capacity and growth defined in Strategy of FEE Latvia 2020.-2023. The most fundamental challenge of capacity and growth of FEE Latvia during the last years is communication about activities the organization is performing, including content of environmental and sustainable development.
The project provides the implementation of the following cycle of activities:
· Updating and approving FEE Latvia Strategy for the next period of operation, creating preconditions for full-fledged and targeted communication to reach the goals of organization and implemented programs;
· Supports the development of materials and tools for the implementation of communication activities - modernization of website, renewal of visual identity, as well as development of visual materials of basic activity of organization and programs, targets and content;
· Restarting communication activities, applying activities of the first year cycle implementing strategy of communication and use of the new tools.
The implementation of the activity cycle will give essential investment both educating society (focusing on target groups and using specific channels and messages), and creating understanding of activities, strengthening the image of organization and reputation.
In the broader context the project will ensure a wide-ranging impact on the long-term development of organization and solving identified capacity needs. The development of the strategy for the next period is the foundation-stone for the further targeted work implementing communication activities. The support materials and tools ensures platform implementing these activities, meanwhile implementing the first cycle of strategy of communication will support long-term results.