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Description
In SmartMOVE case that is Ljubljana Urban Region (LUR) with the capital city Ljubljana. LUR is thus becoming the area with the most traffic and the area with the largest negative externalities of mobility in Slovenia, which indicates the structural challenges of sustainable mobility in Slovenia, which the proposed project directly addresses. In this context, the project addresses the challenges of sustainable mobility in Slovenia (with an emphasis on Ljubljana), namely: (1) the number of passengers in urban and road public transport has been declining since 2017; (2) 41% drop in passengers carried by rail; (3) a 10% increase in the number of passenger cars over the last decade; (4) the share of carpooling (7%) lower than the EU average; (5) Ljubljana as the busiest traffic hub in the country (more than 120,000 people come from elsewhere). The main goal of the project is to limit negative environmental externalities resulting from unsustainable forms of mobility, to which the project contributes by developing mobility plans for sustainable mobility management in high-traffic locations and improved sustainable mobility management in Slovenia. The specific objectives of the project are: (1) to sett up 2 pilot lines of dynamic group transport; (2) draw up 5 sustainable mobility plans for businesses and award certificates in the field of sustainable mobility; (3) empower at least 2,000 employees and 50 employers regarding the importance and feasibility of using sustainable mobility modes of transport to and from work.