More information
Description
For almost 10 years, Fundatia Inovatii Sociale Regina Maria, through Baba Novac Social Clinic, has been providing free integrated medical assistance to people from the most vulnerable groups (without income and health insurance): general medicine, specialized medicine and dentistry, necessary medications, screening and prevention programs. The total number of patients enrolled today is 2,700. Out of these, approximately 1,100 / year are recurrent patients, mostly chronically ill, and the number is increasing, especially due to current context.
In order to have continuity in our activity and to provide recurring services to our direct beneficiaries, the Foundation has been actively involved in fundraising, the main focus being sponsorships from corporates. The Foundation has also started to raise recurring funds from individuals via SMS campaigns. However, donations from individuals represent only 2.3% of the annual budget. In the current context of the COVID pandemic, we have seen a dramatic decline in corporate sponsorships and therefore financial sustainability has become the Foundation''s priority. Thus, we started a pilot project to attract recurring funds through direct debit, using the face-to-face method.
Through the project ”People like us give for another future” we aim to acquire, in 12 months, 2050 monthly donors to donate through direct debit. Studies have demonstrated that this fundraising method provides predictable and sustainable income, so necessary for an organization that runs long-term programs for 1450 direct beneficiaries. To develop and implement such a donor procurement project, we need substantial financial resources as well as dedicated human resources.