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Description
The project aims to contribute to the sustainability of HOSPICE Casa Sperantei, the largest Romanian NGO providing, since 1992, free palliative care services for adult and children patients with incurable diseases. The project addresses the need encountered by the Foundation in order to diversify and adapt its funding sources, in order to better function in a context with multiple challenges and obstacles.
Starting with 2013, the share of funds covered by the fundrasing department increased from 39% (2013) to 60% (2019). Although we are proud of this achievement, we are also aware of the risk involved in this high percentage compared to the annual budget of the organization. The identified solution is to diversify the financing sources as a whole (by adding completely new ones) or within the existing portfolio, the latter being approached in the proposed project. The particular solution chosen is the creation of an innovative model, in which to find formulas of the current fundraising programs adjusted to be more easily adaptable to severe external conditions. This presupposes, the integration of the current programs in a digital platform with video streaming component and online donation tools - Lumea HOSPICE. Depending on the external challenges, the events can be adjusted to take place online or at least in a hybrid system. We will select 10 organizations and offer to them the possibility to organize their own fundraising events through the platform. Lumea HOSPICE will include virtual tours of our centers, in 360 degree immersive format and virtual reality, but also in classic video format. The HOSPICE world will also integrate a virtual library, with downloadable resources for patients and professionals, and allowing the purchase of the Foundation’s own publications for the field of palliative care in Romania.
Our project partner, the Passe-Par-Nous Association will help us to redefine and reconfigure our organizational culture by finding common motivation.
Summary of project results
The project addressed the organization’s needs to diversify and adapt its funding sources and events to be effective in challenging contexts, too (e.g. pandemic, etc.).
The organization chose a complex approach to achieve its goal: audited its fundraising programmes and based on the findings adjusted the existing fundraising events and tools to be adaptable to online and hybrid circumstances, for which created a live streaming platform with a built-in donation mechanism. The organization initiated an internship programme, signed partnerships with two faculties from the Transylvania University form Brașov and recruited 60 student who contributed with 2740 internship hours to the organization’s programmes. The organization hosted or broadcasted 10 online or hybrid events through the live streaming platform, thus offering the possibility of participation and online donation for its supporters.
The beneficiary developed its organizational strategy with the help of its project partner, Passe-Par-Nous Association, by carrying out an internal research, developing an action plan and organizational culture manual.
The main beneficiary organization aimed to support another 11 organization by offering the opportunity and its support to use the developed platform for their own fundraising campaigns, thus diversifying their funding sources. The support consisted in training sessions in fundraising and individual coaching sessions in order to organize the most fitting online events to each of its needs. All 11 organizations worked on their funding sources and 8 of them hosted a total of 10 online or hybrid events.
The offline and online efforts of the 11 beneficiary organizations conducted to a 20%-100% increase in the number of collected tax redirecting forms, 50%-100% increase in the number of individual donators and to the raised amount of RON 900,000. The main beneficiary organization has a new organizational culture manual and an action plan for its implementation and an online platform through which has the possibility to further adapt and shape its fundraising campaigns to the perpetually changing and challenging context and offers this possibility for other organizations, too.