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Description
The project addresses the lack of social and cultural activities in the region and seeks to revive the cultural monument Borotín Farmstead, situated immediately next to the ruins of Borotín Castle, whose use is gradually taking a new direction after several decades of disrepair and disuse.
The aim of the project is to revive and establish the farm as a socio-cultural centre of the microregion Čertovo břemeno. The longer-term ambition is to become an important cultural centre of the wider region.
The project will complete the restoration of the former sheepfold into a permanent exhibition focused on a regional museum with interactive and educational elements for children and adults, where the Borotín municipality and local residents, among others, will place their significant objects and paintings. In the attic of the sheepfold, an exhibition space for one-off exhibitions will be created. The basic cultural framework will consist of the Year on the Farm, i.e. all-day multi-genre events related to the seasons and traditions - spring celebrations at Easter, summer celebrations at Midsummer, autumn celebrations at Harvest and Advent, which will anchor these events for the future and attract visitors from the wider area. Local entrepreneurs, craftsmen and farmers will participate in these events. The Year on the Farm with be completed with 4 musical and 6 theatrical performances. 16 guided tours of the courtyard and castle ruins will be prepared and organised, supplemented by the projection of historical material. Training for the staff working at the manor in the field of Management of Cultural Organisations will be implemented, thus strengthening the management of the cultural monument.
Local residents, business people, local interest organisations and the municipality will be involved in the use of the social and cultural centre.
Summary of project results
The main benefit and contribution of the project lies in the creation of the possibility and (not only) financial background for the implementation of cultural projects, which were a prerequisite for fulfilling the vision of establishing the Borotín Baroque Court as a multi-genre cultural center, where the offer of cultural activities will appeal to different target groups. This helps to set the right line for further development.
The project addressed the lack of social and cultural enjoyment in the region and sought to activate the cultural monument Barokní dvůr Borotín, which has historical, natural and cultural potential - however, this was not fully utilized. During the project, the strategy of a modern cultural center was defined and tested, the structure of the current & future cultural offer as wll as financial models were set, the standards of innovative marketing and business in the cultural field were applied.
total of 60 cultural events were made as part of the project:
9x "Year on the farm cycle" (Easter, Solstice, Harvest, Advent)
8x Music (Aneta Langerová, Hana and Petr Ulrychovi & Javory, Mňága and Žďorp, Tomáš Kočko &
Orchestra, Helena Vondráčková and 3x Bárka)
6x Theater (Shakespeare in the Castle, Queens, Beautiful Memory, Vejslap and Good Night, Mom, Sun, Hay...Zdeněk Troška)
16 x Guided tour + 16 x video projection (Borotín castle & Zelenkův mill & museum at Borotín Baroque courtyard)
2x Exhibitions: vernissage of the painter M.M. Šechtlová and Centennial Christmas
4x events with the theme of Jewish culture/ history
During the course of the project, the foundations of the strategy of the modern cultural center were laid, a new program offer was created and "verified", new financial models were tested and, thanks to the thematic education, the skills of the workers were improved
Main outputs:
1) 164% increase in the number of visitors (5,500 vs 14,496 visitors)
2) 85% increase in income from cultural events (1,153,240 vs 1,879,649 CZK)
3) Innovation of cultural events offer and their diversification according to defined target groups
4) creation of a museum exhibition & exhibition spaces
For end-users, this means a major expansion and improvement of the cultural offer and a significantly better opportunity to enjoy and use a visit to the Borotín Baroque Court.