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Description
The 18-month project aims to establish an online platform (website/social network) that will connect experienced craftsmen with stakeholders in the area of tourism and product design, interested public and possible successors. We contribute to a professionalization of individuals working in the field of traditional crafts and we raise awareness about this topic. We will create a user-friendly virtual environment for artisans to present their products, share their stories and express their needs. The main output - a social network - is a format close to the young generation, therefore it is a perfect way to reach them and arouse their interest in traditions and crafts. In collaboration with 1 Norwegian expert and 4 partner art colleges, a collection of design objects will be created by master craftsmen together with product design students.
In the area of connecting crafts and design, we will use the experience of the Norwegian partner who, due to his background, has the ability to compare the situation in both countries and bring the Norwegian best practice to the project.
The project is a response to the fact that after the demise of the Krásná jizba and ÚLUV, the bearers of traditional crafts lost a linking body that disseminated information about their work and thus effectively supported the production and sale of their products.
The project is part of the long-term project "Krásná práce", which works to reintegrate crafts and folk production into the contemporary culture of the Czech Republic, to make the work of the masters of crafts more visible, to network them and to connect them to the young generation from which potential successors are recruited.
Through the work of our Foundation and the project, we are reopening the topic that maintaining folk crafts cannot be done by preserving traditional morphology or by one-off actions, but only by systematic care that would make folk handicraft production part of the contemporary culture.