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Description
The Really Healthy School program is a tool for improving nutrition and education about healthy and sustainable eating in schools and kindergartens, with an impact on health, environment, local economy, culture, community life. The program helps meet 15 of the UN''s 17 sustainable development goals, including "health and quality of life", "quality education", "responsible production and consumption" and "climate action". To date, 478 schools and kindergartens in the Czech Republic have joined the program. We have very good results in implementing the program, but at the same time we face financial uncertainty. The program does not have long-term regular support from state institutions, we depend on the annual results of applications for grants and subsidies. Since 2022, we have been forced to charge a small amount for membership in the program. Therefore, we urgently need to innovate the way we reach schools and improve the products we offer so that we can maintain the entire network and gain new members. As part of the project, we will create a set of practical tools that will strengthen the organization internally and externally, support affiliation, management, PR and marketing, and improve the quality of services and products offered. The primary target group of the project are the employees of the organization. The secondary target group are schools: principals, teachers, children and pupils, school canteen staff, parents, founders.