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Description
Mapping of the music industry in the Czech Republic in 2016 (Žáková et al., 2016, p. 354; available from: https://prospero.idu.cz/produkt/mapovani-kulturnich-a-kreativnich-prumyslu-v-cr-ii-svazek/) brought mainly the following conclusion: among the weaknesses of the current music industry is the lack of professionalism of cultural actors and associations that represent these actors operating in individual music sectors. Weaknesses caused by insufficient support for the music industry were identified mainly in the areas of management, economics, marketing, copyright, legislation and personnel. The Czech Music Community represents associations operating in the individual sectors of the music industry and defends the interests of cultural actors, thus trying to strengthen the CZ music industry and create a platform competitive in the international context. Our project responds to the current situation related to the negative impact of the COVID-19 epidemic on the industry. The goal of the project is not only to educate representatives of our member organizations in the cultural business, but also to strengthen our organization and increase our effectiveness in mapping the music industry, promoting it, and advocating for the interests and needs of representatives of each segment.
The implementation of the project "Strengthening of the platform Czech Music Community" will develop and strengthen our organisation by filling the positions of "Music Secretary", "Fundraiser" and "PR Manager" in order to increase efficiency in mapping the music sector and its promotion, including communication with the government, institutions and the media. Furthermore, we will contribute to strengthening skills and competencies in the field of cultural entrepreneurship through training courses and workshops on law, funding, management and PR for representatives of a total of 20 organisations that are our members and that represent cultural actors in different areas of the music sector.