More information
Description
Music Gallery serves as a context where people can discover the art of music. The project is developed by the Jazz in the Park team, the 2019 winner of the „Best Small Festival in Europe” title. Music Gallery acts as a pop up gallery, hosting exhibitions and special events. The project will be implemented in Cluj and Iasi. The main attraction of the project is an exhibition built on 3 types of experiences: knowledge, interaction and audition. The exhibition has 2 areas: 1. The Jazz area, which will present particularities of the genre from multiple angles: musically, historically, culturally, socially. People here will be able to discover the birth of jazz, its evolution and its cultural heritage. 2. The Music area, which has an interactive approach, giving participants the chance to discover music as a form of hobby. Participants here will have showrooms where they can test instruments and music equipment. In the development of the exhibition we will mix classic museum practices such as prints and panels, with creative and modern multimedia and artistic installations. The exhibition will be available to the public for 30 day in each city and it will be available for classic visits as well as special tours. The special tours will consist of a guided experience through all the areas of the exhibition and a live jazz concert. During the time the exhibition will be open, we will double its impact through special events such as live concerts, music events for kids, interactive music lessons and product launches. We will also have content dedicated to music artists consisting in masterclasses and for music professionals consisting in workshops, debates and study visits. Music Gallery is developed in partnership with NOPA, the organization that represents musicians in Norway. They will help us bring Norwegian musicians and will take part in a series of exchanges. Music Gallery will serve as a new context to present this art in a complete way.
Summary of project results
The project sought to expand the audience for jazz and music in general among the Romanian public, with a particular focus on young people and children.
The project adopted the format of an art gallery to offer the public an immersive and unique experience, unveiling the creative process behind music with a strong emphasis on the auditory sense. Developed by the organizers of Jazz in the Park, the exhibition centered around jazz music and its distinctive characteristics. Music Gallery was structured around three main pillars: Listen, Learn, and Explore.
The project organized two music exhibitions, each lasting one month, in Cluj and Iași, attracting over 6,500 visitors.
Within the exhibitions, four multimedia installations were presented, and the exhibitions featured eight distinct areas focused on jazz, including a dedicated space for musical installations. Each location hosted four jazz concerts, totaling eight concerts, as well as four workshops for children in each location, amounting to eight workshops in total.
Additionally, the project contributed to the development of professional skills for the 13 project team members through participation in cultural mediation workshops, two masterclasses held in each project location, and an exchange of experience hosted by the NOPA partner in Norway.
Summary of bilateral results
The project was carried out in partnership with NOPA, which played a key role in facilitating international collaboration. The partner organized an exchange program in Norway, supported masterclasses, and provided valuable insights into Norwegian jazz culture. This expertise contributed to the creation of a dedicated Norwegian Corner within the Music Gallery exhibition, enriching the audience''s experience and fostering cultural exchange.