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Description
The website of the Seventh Generation Association (7.G), which publishes a socio-ecological magazine of the same name, faces shortcomings that threaten the development of self-sufficiency and sustainability of this organization. The aim of the project is to streamline communication with (potential and existing) subscribers and supporters so that we can constantly increase their number and thus strengthen the self-sufficiency of 7.G. The result of the project will be a user-friendly website with a modern e-shop interface offering a wide range of services, effective communication strategies and a secure integrated database of 7.G subscribers and supporters.
Summary of project results
Thanks to project User friendly Sedma generace we can guarantee better user access to our website www.sedmagenerace.cz and purchase of specific products (subscription of magazine on our new e-shop with products - first output of project, purchase of individual article - another output). In wider way people can achieve easier information about environmental issues, get deeper to understand socio-ecological perspective and potentionally influence other people. So call spread information outside the social bubble. Internally we started to build a new database of our donors and subscribers. It will lead to a more effective way of communication and automation of processes, in which our team was also educated during the project. We can also ensure better connectivity of sites on www.sedmagenerace.cz thanks to regular optimalization of our website.