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Description
In the Corruption Perceptions Index in 2020, the Czech Republic fell again and the EU average is constantly moving away from us. The corruption environment in our country has not yet been reduced. There are several reasons. The reasons are insufficient enforcement of important anti-corruption laws and the spread of corruption is the deepening of existing problems in the state administration, specifically its non-transparency and low efficiency, which, moreover, continue to grow due to the COVID-19 pandemic.
References:
1) Transparency International. Corruption Perception Index. 2020.
2) Council of Europe.Group of States against Corruption GRECO. Fourth evaluation round.
In the project, we will solve the above-mentioned problems by promoting specific points in the election programs of political parties and public debate. We will also involve citizens in this process so that politicians are aware that the fight against corruption and the observance of basic democratic principles are important societal issues.
In the second phase of the project, we will evaluate deputies, political parties and election programs. Even before the elections, we will offer this evaluation to the public on our website and also through the distribution of the printed version. With this activity, we want to motivate politicians to support anti-corruption policies and at the same time deliver information to the general public, to which we will offer a tool for informed choices in elections.
The first goal of the project is to promote the priorities of good governance and the strengthening of democracy in the election programs, public debate and the program of the new government so that the starting position for law enforcement is as good as possible in the coming election period.
The second goal is to publish the evaluation and deliver it to as many citizens as possible before the elections. This will improve voters'' awareness so that they can make informed decisions in elections.
Summary of project results
The fundraising strategy of the whole project worked very well for us. PP This is the biggest fundraising success we have had with small donors in the past 4 years. . we managed to get about 340 smaller donors of the project, who supported us during the campaign with the amount of 468,053 CZK. Several factors have led to this goal. We invested funds in the creation of a donor landing page on the website of the Election Guide with a donation form, FAQ and a progress bar, which showed how much we have already managed to obtain funds for the physical distribution of Politicians. We also chose a different newsletter strategy, the aim of which was to obtain financial support from our subscribers. We also applied elements of online fundraising on social networks. The topic itself is undoubtedly an important factor behind the success of this campaign - Elections to the Chamber of Deputies were a topic that resonated very strongly in public space, which was also reflected in the relatively high turnout of 65.4% (highest since 1998).
As part of the project, we consider the Election Guide website to be the greatest success, which is also the most comprehensive evaluation that our organization has ever presented to voters. We offered all visitors to the website a very wide range of information about individual candidates, political parties and programs, and thus helped them make more informed choices.
In the area of project communication (especially gaining the greatest possible media impact), the use of video on social networks, YouTub and in programmatic advertising has proved successful. Video reach (unique users) exceeds 1.5 million people. Thanks to the distribution of leaflets (Election Assessment), which took place in regional and district cities in the Czech Republic, website traffic from organic search and direct increased by 9,500 new users (13.5% of website users). These are experiences that we will definitely use in other campaigns. We have already applied some experience to our daily work - such as sending FR NL and know-how gained from the environment of paid advertising on social networks, etc.