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Description
This project is aimed at combating gender stereotypes and discrimination against women on the labour market and building more effective women’s economic empowerment. Based on the opinion surveys carried out, men make a huge impact on the formation of gender stereotypes in society.
The majority of projects relating to gender equality engage women and are intended for women. We believe that gender equality will be ensured only when this theme will be equally important for both sexes.
Our objective is to encourage men to become advocates for gender equality, to promote active discussions on the well-established gender stereotypes in society and to break them. The Barbershop methodology is new in Lithuania but has already been tested by the Islandic partners and provides clear guidelines and tools for men who want to become agents of change for gender equality. By implementing this Project, we will mobilize men who support the idea of equality, provide them with the tools to implement gender equality projects and publicize the benefit and the necessity of men’s engagement. Our target groups are these: 1) men – opinion leaders, with a higher educational background and higher income; 2) young men; 3) the public – which will be reached through the publicity measures.
This Project is aimed at training professional moderators–facilitators who will take over the Barbershop methodology and will independently implement and further develop it in Lithuania, and this will encourage men to become gender equality champions in their workplaces, organisations and communities.