Description
With no effective dissemination campaigns, the visual arts scene can easily pass unnoticed to the attention of numerous members from the local community. The project has two main aims. The first is educational and professional development, focusing on the means of artistic expression in the context of interculturalism and on encouragement experimentation the creation of the visual field. The later direction is implied through project activities aimed at creating an open, interactive, cooperation-based social environment, for the larger public and professional artists with different cultural heritage, belonging to different generations and artistic fields. The artwork’s mobility is essential for the transference of the message intended to be received. A major component of the project is related to communication, implemented by strategies for attracting audiences to contemporary visual art, the promotion of visual arts as cultural values ."The Facets of Hyperconnectivity" is an artistic and cultural project which is in its third year of development, a project that is a curatorial program. The expected results of the project include the following: the harmonious development of the events proposed by the initiative in evidence - an international exhibition at Galatea Gallery, an Interdisciplinary Pavilion at the Cultural Center 'Brâncovenești Palaces', an exhibition of visual art in the Romanian Cultural Institute in Berlin, a sculpture and ceramics workshop, an interactive visual performance; a high number of participants are expected, especially in The Night of the Museums, and so fulfilling the need to increase the visibility of contemporary art in the local community. The project supports diversity and identity of Roma people through 5 young Roma from "Policy Center for Roma and Minorities" Association who will participate in all project activities. They will be introduced in visual art through non-formal education within workshops sculpture and ceramics.
Summary of project results
The lack of bridge between artists and the general public’s access to the visual art phenomenon was the main need identified by the project promoter. The project was launched with a press conference at Vasile Grigore Museum in Bucharest meant to introduce the planned events and the participants. A significant part of the project’s artistic component was hosted by Brancoveanu Palaces Cultural Center, where the following events took place: „Facets of Hiperconnectivity” sculpture, installation, video and sound installation exhibition), a dance performance, an experimental music audition by „Sambata Sonora” and a bronze casting workshop. The next events included the „ Inner Connections” contemporary ceramics exhibition at Galateea Gallery in Bucharest and the „Facets of Hiperconnectivity” sculpture, installation and video exhibition at the Romanian Cultural Center in Berlin. The final act of the cultural initiative consisted of two public activities: a ceramics workshop and a press conference and catalog launch. It also has made a web and facebook page. The works of the 28 visual artists who participated in the three exhibitions, 19 from Romania and 9 from France, Spain, Korea, UK, Canada, USA, Georgia, Turkey and Lithuania -crystallized a comprehensive and complex view of the contemporary visual arts. During the three visual art exhibitions 36 artists were promoted. In the framework of the two workshops of bronze casting and ceramics were promoted another 4 visual artists. Within the interactive performance were promoted 2 choreographers and 1 musician. Also, in the framework of the three visual art exhibitions 35 works of sculpture, installation, video and ceramic were promoted. Summing up, all the events have accumulated 6200 participants, of different age categories, ethnic groups and different educational background. In order to attain a high visibility of the program both on a local level and an international level, PP created 500 bilingual catalogs and also a making-off movie. Through the three group exhibitions organized and their basic common concept, all the involved artists have completed themselves in their creation, they exchanged experiences through the proposed techniques and ideas, and last but not least, they have created connections between themselves and established successful professional collaborations.
Summary of bilateral results