Portraits of Respect – Advocacy Action for the Respect of the Elderly Among the Youth

Project facts

Project promoter:
Cotravellers Institute, Institute for Intergenerational Solidarity(SI)
Project Number:
SI-ACTIVECITIZENS-0097
Status:
In implementation
Initial project cost:
€4,999
Programme:

Description

The project is a response to an incident that occurred in September, when a high school student engaged in violence against the elderly while working at the Trebnje Senior Citizens'' Home and shared videos of the incidents on the social network TikTok. The  videos brought attention to the issue of elder abuse in the public eye, providing an opportunity for a communication and awareness campaign to support the rights of the elderly. The project will address this challenge with: 1. Organizing an exhibition of portrait photographs of the elderly, prepared by young people (photography students) in collaboration with the elderly.  The event will also include anexpert lecture on the rights of the elderly. Conducting educational workshop and conversations for both young people and the elderly as preparation for the exhibition. The media will be invited to the event. 2. Creating a virtual  exhibition of portrait photographs of the elderly for young people and the wider public. During the event, a mobile application for aging selfies, which can be shared on social networks, will be launched.3. Changes in the percentage of the target group (young people) who do not approve of elder abuse and are concerned  about the rights of the elderly will be monitored through surveys. The primary target groups are young people and the elderly, with the wider public as the secondary target group. Young people  will be co-creators of the message and recipients of the message, hence benefiting from the project. The portraits will NOT depict them as powerless individuals but as individuals deserving of respect, thus countering the negative image of  ld age presented in the incident and contributing to a better public understanding of aging. Violence is prevented by promoting social equality, respect, and an understanding of diversity. The project will be implemented by the Cotravellers Institute in partnership with the Sežana College.

Information on the projects funded by the EEA and Norway Grants is provided by the Programme and Fund Operators in the Beneficiary States, who are responsible for the completeness and accuracy of this information.