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Description
The project “Dear Archive. Laboratory of Museum Innovation” develops new approaches on the promotion of heritage collections and funds of the Ethnological Archive at the National Museum of the Romanian Peasant. The project aims to formulate a model of entrepreneurial thinking for a museum archive, taking into account the current challenges and limitations of the cultural sector: the recent decrease in financial operability of the entire cultural sector, limited professional capacity to face the challenges of an ever-changing environment etc. This model will involve the creation of custom tools adapted to an active cultural market, transferable on a wider scale within the Romanian museum sector (strategy making sessions, specialized training). Welcoming the growing interest in archives as cultural venues, the project aims to enhance public access to archival funds of NMRP, for a projected audience of 20000 persons. This will involve the development of new activities and interaction tools tailored for specific audiences (guided tours, workshops, exhibitions under construction, new models of online interactions). In doing so, the project aims at a better understanding of, and interaction with groups and communities already connected to the Ethnological Archive, as well as to engage new, inactive audiences. The project will support new approaches in cultural heritage through a contemporary art lens. The Image and Sound Gallery (part of the future permanent exhibition of the Museum), the artistic residency involving the Norwegian partner, and the six contemporary art events scheduled (experimental concert, video creation, analogue art photography workshop) address this objective. In this context, the partnership between the Museum and the Norwegian Praksis organisation will facilitate the transfer of knowledge and organisational practices.