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Starting from the main problems faced by the contemporary art market: the lack of strategies on growing the visibility of contemporary art, Romanian contemporary artists being rarely discovered by their own public, the lack of coherent strategies on attracting non-specialized public, the underfinancing of the sector, as well as the lack of art related education programs, the current project aims, as a general objective, to “consolidate the visual arts scene in Romania through audience development, creating opportunities for artists and improving the entrepreneurial capacity of professionals in the field”. Additionally, the project’s specific objectives (audience development and improving access to culture for 1200 visitors, increasing mobility and opportunities for creating for 36 artists and 9 curators, and increasing entrepreneurial competences for 10 professionals in the field) engage the public’s needs through improving the quality and quantity of the artistic offer, address the artists’ and curators’ needs of working together with partners with international experience, and, at the same time, focus on the training and competence development needs of professionals in the field. The most important component of the project is the development of the exhibition series "About Master and Media, the paradigm of bipolarity in contemporary art", which consists of 4 thematic series comprised of a total of 9 exhibitions, accompanied by 4 live discussion sessions. The Norwegian partner will be actively involved in selecting curators, artists and guests for the exhibition series and the live discussions, ensuring participation of 2 curators and 3 artists from Norway and will also hold an important role in developing the workshops and job-shadowing program, allocating experts as needed.