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Description
The project ABIFF is a result of identifying the need for raising awareness about animation as an instrument of expressing European cultural diversity. The project directly addresses and has a major impact on developing the degree of using IT&C and Digitalisation, of creativity and inovation, democratisation of culture, internationalisation of the cultural offer and promoting culture creators. The festival will be built as a tourist attraction, seeking to facilitate the export of cultural services regarding audio-visual art, further augmented by the connected proposed activities that happen before, during and after the festival, activities which should help further development of comptencies regarding cultural management and developing abilities of using IT&C in cultural reation. Further, a film festival dedicated to animation will act as an important pillar in developing, educating and famliarization of a large audience with this vast cultural domain represented by the cinematic arts with a focus on European and Romanian animation. The festival will take place in Bucharest and be duplicated in: Arad, Bacau, Baia Mare, Braila, Cluj, Constanta, Deva, Drobeta Turnu Severin, Galati, Iasi, Piatra Neamt, Pitesti, Ploiesti, Ramnicu Valcea, Suceava, Targu Jiu, Targu Mures, Timisoara.
Summary of project results
ABIFF was born out of the need to understand animated film as a means of expressing European cultural diversity. This need was identified due to the limited awareness of such events among the general public in Romania. In Romania, most animated films shown are produced by major Hollywood studios, and the general public is not accustomed to regularly watching a diverse range of cinematic creations
The project incorporated the concept of sustainable development into both its main output—the short animated film—and its distribution activities. It included workshops, masterclasses, film screenings, an animation film festival, the development of a digital platform for festival promotion, the organization of creative competitions, and the facilitation of communication and logistics for related events.
The project created 15 jobs and improved the skills and expertise of 14 professionals in the workplace. It supported 8 contemporary art activities and produced 1 work addressing social, ethnic, and cultural minorities. Additionally, the project developed 2 innovative approaches to cultural heritage aimed at expanding the audience. More than 25,000 participants engaged in the project''s cultural activities, enhancing public access to diverse cultural experiences and fostering professional growth within the cultural sector.